Hedonic Consumption: Emerging Concepts, Methods and.
Hedonic definition, of, characterizing, or pertaining to pleasure: a hedonic thrill. See more.
The consumption of products based primarily on the desire to experience pleasure and happiness.
Consumer Choice Between Hedonic and Utilitarian Goods Consumer choices are driven by utilitarian and hedonic considerations. Consumers choosing among new automo- biles, for example, may care about utilitarian features (e.g., gas mileage) as well as about hedonic attributes (e.g., sporty design). Research sugge.sts that these different considera-tions map onto independent components of product.
Both utilitarian and hedonic consumption of the product is discretionary choice of the consumer and the difference between these two decisions is the matter of degree of perception. We can take the example of a Chrysler Town and country Minivan. One consumer can buy it for talking in emergency time in their family members while the other.
HEDONIC CONSUMPTION: MUSIC AS A PRODUCT. Kathleen T. Lacher, The Florida State University (The author gratefully acknowledges the conceptual inspiration of Dick Mizerski, the analytic and editorial help of Dennis White, and the overall support of Marya Pucely in the writing of this paper.) ABSTRACT - Hedonic consumption is a relatively new field of study in consumer research. It offers a.
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Hedonic adaptation, also known as “the hedonic treadmill,” is a concept studied by positive psychology researchers and others who focus on happiness and well-being that refers to people’s general tendency to return to a set level of happiness despite life’s ups and downs.